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Event Publicity
o Create extensive media plans to support live entertainment events
o Gather artist and topical resources and conceive story angles, draft press releases in Chinese and English
o Prepare press photos and additional media resources for posting on media extranet
o Service TV, Radio, Magazines, Newspapers, Websites & blogs, and guarantee coverage according to publicity plan
o Use wire services to reach broader media audiences
o Organize and produce press conferences for major artist concerts
o Monitor coverage and utilize outsourced services to collect and organize all clippings
o Prepare post-event publicity reports
Emergency response
o Ready to coordinate in case of a problem with an event or artist
Corporate PR
o Company focused releases based on news and achievements
o Exposure in industry related articles and reports
o Local, Regional, National, International coverage
o Liaise with ticketing corporate communications in USA
o Monitor coverage and utilize outsourced services to collect and organize all clippings
o Prepare periodic publicity reports
Management
o Source, train, and manage PR staff in each of company's regional offices to support publicity of regional events
